AMAIA IS…

…a word from the Basque region of Spain, meaning the end, or resolution, which we believe is very apropos of the current landscape of our reality. So much has changed in the world around us; in fact, we believe we will never return to the way things were…

In a lot of ways, the end to the status quo is a welcome change…the end of mindless decisions, especially as they relate to the products we have chosen to surround ourselves with. We as humans are inherently tied to our surroundings; the items we choose to buy, wear, live in, travel with…all imprint themselves onto us.

Many of our friends and clients often question whether or not they needed to purchase something after all, and even if they keep the item, may regret it later, only to sell it or give it away. If we truly think about it, we own very few things that sincerely give us joy and deep satisfaction, pieces that are intrinsically connected to our soul, to the fabric of our life and universe.

And thus, we wanted to tie together two things we are deeply passionate about: luxury and metaphysics—thinking about products and services from a perspective that is beyond the physical…

…how a watch is not just gold, diamonds, and cylinders… but becomes a part of your wrist, forming a deeply intimate connection to your body…feeling your very heartbeat,…or how an Hermès handbag is not just leather and palladium, but an intimate extension of yourself, partaking in innermost experiences and precious memories of your life…

In short, we wanted to draw a parallel back to the natural world and its importance in our daily life and our future.

Thus, we truly hope that every partner, client, collaborator that we interact with will be inspired to look at the world and the products around us from a different perspective — a value beyond the price tag. What role will the item ultimately play in your life? Will the service immeasurably improve my life or the lives of others? How will it affect your mind and body? At AMAIA, we only feature pieces that we individually source and adore, as well as services we personally vetted, from vendors that we trust implicitly and have known for many years from across the globe. As time goes on, AMAIA will evolve and expand into additional avenues to flow along with the beautiful winds of change…

…AND WE HOPE YOU WILL JOIN US ON THE JOURNEY…